松江区农民专业合作社农产品销售模式研究

Agricultural product marketing patterns of farmers' specialized cooperatives in Songjiang District

农产品销售难是阻碍农业发展和农民增收的瓶颈。以松江区农民专业合作社农产品销售模式为例,在调查研究的基础上,通过对不同销售模式的差异化分析,以及制约销售模式创新的因素分析,探讨农民专业合作社增强农产品销售能力的途径,从而改善农产品销售模式,提升农产品竞争力,提高农民收入。

Sales of agricultural products is the bottleneck for agricultural development and farmers’ income growth.Agricultural product sales models of farmer specialized cooperatives in Songjiang Dis-trict were studied on the basis of investigation.Differentiation among different sales models and con-straints of sales models innovation were analyzed to explore the ways to enhance the sales capabilities of farmer specialized cooperative,in order to improve the sales models and competitiveness of agricul-tural products as well as the farmers’income.