中国家具企业如何创建品牌资产探析

The Brand Equity Creation in the China's Furniture Enterprise

品牌资产是一家公司最有价值的无形资产,恰当的管理品牌价值是市场营销和公司发展必不可少的内容。笔者从现今中国各家具企业和品牌之间的关联,并借助各种品牌资产分析模型,探讨如何更好的管理、维系、设计品牌资产创建一个成功的品牌,通过精心规划、长期承诺等有利于建立长期忠实消费者。

Brand equity is one of the company＇s most valuable intangible assets.Appropriate management of brand value is the essential content of the marketing and company development.Based on the analytical model and the current association between Chinese furniture enterprises and its brand,the paper discussed how to better the manage,maintain and design of brand assets.A successful brand can help establish long-term loyal customers through careful plan and long-term commitment.