桐庐雪水云绿品牌发展的对策与思考

Brand-building of Xueshuiyunlu tea in Tonglu county

本文介绍了桐庐雪水云绿品牌发展的现状,总结了近几年来品牌建设的主要做法和经验,分析雪水云绿品牌建设中存在的问题并提出相应对策,来提升雪水云绿品牌,做精做强桐庐茶产业。

This paper addresses the current state of development of branding Xueshuiyunlu Tea of Tonglu County and summarizes the main methodologies and experiences of the recent years＇ branding practice. The measures for promoting the brand of Xueshuiyunlu Tea and enhancing Tonglu＇s tea industry have been proposed based on the analysis of the existing issues of branding process.