作为新型媒体的科技期刊转型升级研究

Study on the Transformation and Upgrading of Sci-Tech Periodicals as a New Form of Media

科技期刊传播史就是新媒体不断代替旧媒体的发展历程,当前我国中文科技期刊的数字化和网络化传播方式在新型媒体与传统媒体的融合中面临着一些困难和障碍,同时与国外一流科技传媒还存在不小差距;应当借鉴国际著名科技周刊《自然》(Nature)等媒体的先进经验,加速改进我国的科技论文网络传播和推广方式,以迎接我国新型媒体与传统媒体融合发展的现实需要,并应对未来国际科技传媒的挑战。

The spreading history of sci-tech periodicals is the development process of the new media to continuously replace the old media, currently, the digitalized and network dissemination methods for Chinese sci- tech periodicals face the difficulty and barrier in the process of the integration of new media into old media and simultaneously have big gap with foreign top-ranking sci-tech media. Therefore, China should learn from the advanced experience of the international famous sci-tech periodicals such as Nature and so on to accelerate the improvement of Chinese sci-tech theses network dissemination and popularization methods in order to meet the real demand of the integrated development between new media and old media and to answer the challenge to future sci- tech media.