当前我国生鲜电商的发展模式与定价研究

Study on fresh electronic business' development model and price in recent China

近年来,生鲜电商在我国迅速起步并引起相关领域的广泛关注。在分析当前我国生鲜电商主要发展模式的基础上,结合对生鲜电商价格形成要素的探讨,对生鲜电商的定价问题进行了思考,研究结果表明:生鲜电商的发展模式不同,其产品定位和物流配送方式也会有所不同,最终导致价格的差异。

In recent years,fresh electronic business has started rapidly and drawn widely concern in related fields of our country. Based on the analysis of the current major fresh electronic business development model,fresh electronic business＇ formation factor of price is explored to give consideration to fresh electronic business＇ pricing issues in the article. The results show that fresh electronic business＇ development models are different,and the product positioning and distribution methods will also be different,resulting in differences in prices finally.