摘要
近年来,越来越多的香港人追求咖啡的文化,使得香港咖啡市场快速增长。利用PEST模型和五力模型来分析香港咖啡市场的基本情况。从而对其进行全方面的研究,为相关企业提供一个借鉴。
In recent years,more and more Hong Kong people pursue coffee culture,and make the rapid growth of the coffee market. Therefore,we use PEST model and five forces model in an objective perspective,to construct the basic situation of the coffee market in Hong Kong and research its all aspects,to provide a reference for other companies.
出处
《武汉轻工大学学报》
CAS
2014年第3期108-111,共4页
Journal of Wuhan Polytechnic University
