自媒体时代医院网络舆情分析及立体文化应对

Analysis of Internet Public Opinions of Hospitals in the Era of We-media and Three-dimensional Cultural Countermeasures

在自媒体迅猛发展的背景下,网络舆情对医院形象和公众视线产生巨大的影响。在对医院网络舆情进行调查的基础上,分析了网络舆情产生的成因、特点及其对医院文化与发展的冲击和影响,提出了构建医院立体文化传播平台的相关对策思考。

Under the background of rapid development in we-media,internet public opinions have a signifi-cant impact on the image of hospitals and public vision.Based on the research of internet public opinions of hospitals,this paper analyzes its causes,characteristics and impacts on the culture and development of hospitals and finally puts forward relevant countermeasures to construct three-dimensional cultural trans-mission platform for hospitals.