中小企业实施3G移动电商的SWOT分析及其对策研究

SWOT Analysis and Countermeasures in the Implementation of 3G Mobile Commerce for SME

随着3G时代的到来和移动通信技术的快速发展,3G移动电子商务已成为现实。当前,传统电子商务在中小企业应用中遭遇瓶颈,而3G移动电子商务给中小企业发展带来了新的生机和活力。利用SWOT方法对中小企业实施3G移动电子商务的优势、劣势、机遇和威胁进行了系统分析,在此基础上提出了中小企业实施3G移动电子商务的对策。

With the advent of the 3G era and the rapid development of mobile communication technology, 3G mobile commerce has become a reality.Currently,traditional e-commerce encounters bottlenecks in the application of small and medium enterprise （SME）;however,3G mobile commerce has brought new vigor and vitality to SME.In the paper,the SWOT method is used to analyze systematically the strengths（S）, weaknesses （W）,opportunities （O）and threats （T）in the aspect of implementing 3G mobile commerce for SME,and the countermeasures of the implementation of 3G mobile commerce for SME are proposed.