关于创新中国国际园林花卉博览会发展模式的思考——以第十届中国国际园林博览会为例

Thoughts on Innovation in Development Model of China International Garden Expo——An Case Study of the 10th China International Garden Expo

中国园林博览会发展迅猛,在取得了卓越成绩的同时,也遇到了各种困难和发展瓶颈。本文从分析中国国际园林花卉博览会发展所面临三大挑战;提出了突破园博会发展的瓶颈,需要实现园博会专业化、商业化和网络化三大转向,并对第十届中国(武汉)

China Garden Expo has developed rapidly, having met all kinds of difficulties and bottlenecks in development as well as achieving remarkable results. This paper analyzes three challenges for China International Garden Expo, and shows that specialization, commercialization and networking of Garden Expo need to be achieved in the breakthrough of its development bottleneck, and puts forward three proposals for the 10 th China（Wuhan） International Garden Expo.