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浅议新环境下媒体的议程设置功能 被引量:1

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摘要 本文从议程设置理论的角度出发,剖析传统媒体式微现状和原因,厘清当前不同传播角色之间的互动关系,呈现网络技术给人们的媒介接触习惯带来的深刻改变。并认为在新传媒时代下,媒体在议程设置上应将重点由事件内容转向用户习惯,从而培养用户和媒介产品之间的强关系。
作者 李解
机构地区 武汉大学
出处 《传播与版权》 2014年第8期28-29,共2页
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