河南省建筑涂料行业经营发展策略研究

Research on Architectural Coatings Industry Development Strategy in Henan Province

随着固定资产投资在国民经济中所占比重的不断上升,建筑涂料行业也面临着市场需求的快速增长和行业结构的不断变化,河南省建筑涂料行业在地方经营环境影响下其经营行为具有鲜明地域特征,针对河南省建筑涂料行业中存在的经营者文化素质低、资金周转困难、同行业同质化竞争等方面的问题进行深入分析,并找到解决问题的方法。

As proportion increasing of investment in fixed assets in national economy the architectural coatings industry is faced with the rapid growth of the market demand and change of the industry structure architectural coatings industry in Henan province in the local business environment influenced by management behavior displays distinct regional characteristics .Based on the problems analysis of low cultural quality difficult flow of funds homogeneity competition solutions are found to solve the problems .