基于产品视角的消费电子企业商业模式创新实现路径研究

Research on Innovation Path of Consumer Electronic Enterprises Business Model from the Perspective of Products

本文在国内外研究的基础之上,以消费电子产品为切入点,构建了基于产品视角的商业模式创新实现路径。并通过对苹果公司产品i Pod的案例分析,详细阐述了其商业模式的创新过程及创新效果,不仅扩展了商业模式创新的理论基础,还对我国消费电子企业的发展有借鉴意义。

In order to construct business model innovation path from the perspective of products, this paper took consumer electronic products as the breakthrough point on the basis of the research at home and abroad. Through the case analysis of the iPod in Apple Inc. , we described its business model innovation process and effect in detail. This paper not only expanded the business model innovation theory foundation, but also provided strategies implications for the development of consumer electronic enterprises in China.