“你懂的”流行语的模因论解读

Interpretation of Memetics of the Catchword “You know”

模因论是近年引进我国的解释文化进化规律的新理论。模因在流行语的传播过程中发挥着重要作用,将模因用于流行语分析,能为流行语的复制和传播提供新的研究视角。在模因论的视阈下,解读"你懂的"模因的复制传播过程及意义演变方式,体现文化进化的规律。"你懂的"使用频率之高,范围之大,足以具备强势模因的特性,能成为强势模因与其在使用过程中产生的修辞效应也密不可分。

Memetics, a new theory explaining the cultural evolution , was introduced to China in recent years . Meme plays an important role in spreading the catchwords , when applied for the analysis of the catchwords , meme provides a new perspective for the study of reproduction and dissemination of catchwords .In memetics perspective , interpretation of the meme of reproduction and the meaning of evolution of “you know ,” the cultural evolution can be reflected .The widespread and high frequency use of “you know” reveals strong memes; strong memes have a strong relation with the rhetorical effect .