协同主推的“泰山”品牌培育模式研究

Research on the Cultivation Mode for "Taishan" Brand under the Concept of Collaborative Recommendation

本文把"协同主推"的理念引入工商企业协同机制中,通过建立协同主推品牌培育模式,确定协同合作领域与工作流程,并通过多项协作保障措施,以期实现"泰山"品牌在市场中的有效突破,塑造起大品牌形象。

In this paper, the concept of ＆quot;collaborative recommendation＆quot; is introduced to industrial and commercial enterprises collaborative mechanism. Through the establishment of collaborative manufacturer brand cultivation pattern, the cooperation areas and work processes are determined, and a number of cooperation on safeguard measures are taken to realize effective breakthrough of＆quot;Taishan＆quot;brand in the market, and to shape the brand image.