苏州金诚传媒整合营销传播研究

Research on the Integrated Marketing Communication of Suzhou Jincheng Media Company

本文对传媒行业和苏州金诚传媒发展现状进行分析,对整合营销传播创立和推广的过程进行探讨,以期为行业领域其他企业提供借鉴和参考。

This paper analyzed the present situation of media industry and Jincheng Media Company, and investigated the processes of establishment and promotion of integrated marketing communication, in order to provide references for the integrated marketing communication industry.