摘要
个人中、高端客户已经成为银行新一波圈地运动的目标。北京分行个人有资产客户总量达865万,其中中、高端客户仅为17.5万,却拥有全部个人金融资产的近50%,财富向高端聚集的趋势非常明显。这就很明确的告诉银行打造中高端领域服务势在必行。也促使北京分行必须进行经营模式的优化调整、做到顺势而为,抢占高端客户市场,重新构造客户格局,除了采取各种有竞争力的营销手段、高质的产品、优质的服务外,更需要睿智和长远的理念与目光。
The middle and high-end customers have become the goal of a new wave of enclosure movement of the banks. The total individual customers of Beijing Branch have amounted to 8.65 million, in which there are only 175,000 high-end customers, but they nearly have 50 percent of all personal financial assets, so the trend of the wealth gathered to high-end customers is very clear. Therefore, to create the service in middle and high-end service sectors is imperative for the bank. Also the Beijing Branch must optimize and adjust the business model, seize the high-end customer market, reconstruct the customers pattern, take a variety of competitive marketing tools, high quality products and quality service, at the same time have more wisdom and long-term ideas and vision.
出处
《价值工程》
2014年第32期232-233,共2页
Value Engineering
关键词
零售网点
人力资源
配置
retail outlets
human resources
configuration