吉林省农产品品牌竞争力研究

The Research on Brand Competitiveness of Agricultural Products in Jilin Province

吉林省是中国的农业大省,拥有大量的农业资源,因此创立名牌农产品有明显的资源优势和环境优势。然而,近年来,农产品品牌竞争力仍然较弱,本文从农产品品牌的内涵及加强农产品品牌建设的重要性入手,对影响吉林省农产品品牌竞争力的因素进行分析,提出加大吉林省农产品质量监管的力度、加大农产品重点企业品牌建设的扶持力度、加强农业信息化设施建设、加强专业性人才的培养以强化创名牌意识、发挥政府主导作用、重视商标注册等提升吉林省农产品品牌竞争力的对策。

Jilin province is one of China＇s agricultural province, has a large number of agricultural resources, thus creating famous brand of agricultural products has the obvious advantage of resources and environment. However, in recent years, agricultural product brand competitiveness is still weak, this article from the connotation of the brand of agricultural products and the importance of the construction of agricultural products brand, and analyze the factors influencing the Jilin province agricultural products brand competitiveness, put forward strengthening of Jilin province agricultural products quality supervision,strengthening the support of key enterprises of agricultural products brand construction, strengthening the agricultural informatization infrastructure construction, strengthen the cultivation of professional talents to strengthen its brand awareness, play a role of the government leading, attaches great importance to the application for trademark registration and countermeasures of Jilin province agricultural products brand competitiveness.