遗产动漫产业体系构建的探究与产业发展策略——基于坊巷盘项目的创业实践研究

An Exploration of Heritage Animation Industry System Construction and the Development Strategy of the Industry —— Based on the Fang Xiangpan project venture practice

遗产动漫产业是动漫产业的新领域,是基于遗产资源专门开发的动漫细分产业,是一个成本低、效益好的朝阳产业,本质上属于文化创意产业范畴,构建独立的科学的遗产动漫产业体系,是遗产动漫产业发展的前提和基础,对推动遗产资源保护与开发、国产动漫的发展,研究文化兴国目标与社会主义文化大发展大繁荣目标的实现,有积极的促进作用。

The heritage animation industry is a new field of animation industry, is based on the heritage resources devoted to the development of animation fractionize industry, is a low cost, sunrise industry, essentially belongs to the category of cultural creative industry, building an independent scientific heritage animation industry system, is the legacy of the prerequisite and basis for the development of animation industry, to promote the protection of heritage resources and development, the development of domestic animation, cultural education and socialist cultural development and prosperity, the implementation of the target, there is positive role. This thesis is based on the ＂Fang Xiangpan Heritage Animation Culture Communications Limited＂ project business practice to research the legacy of animation industry system construction, Firstly discuss the connotation and its industrialization process of the heritage animation, and then to explore the composition and the characteristics of the practice of heritage animation industry system, and then explore the scientific and effective strategy to develop the industry of the heritage animation.