摘要
网台互动近几年并没有改变受众的参与和直播进程割裂的状态,腾讯的＂微信摇一摇＂等全新电视互动模式能否实现网台互动2.0？
手机移动互联网时代带来的不仅仅是时间、资讯等要素的碎片化,在碎片化的进程中,对人们互动行为的激发和引导,也需要体察人类情感的碎片化或者即时化特征。大约一年前。在广州微信创始人张小龙的办公室。
When people consume video products,they have a natural need to share via social communication.The earliest form of sharing might be family talking about some program around the TV in the living room.Today,though the development of social communication platforms have provided a possibility for strangers to share video experiences online,and the term 'Internet-TV interaction' has been raised for years,receiver participation and live broadcasting remain split up in the recent phenomenal TV shows.When the famous music reality show program The Voice of China season 2 was on,the audience watched the program on TV,then they commented and complained about it via Weibo and WeChat.A set of animation once became popular:some audience mocked up the coaches by slapping the chair and turning around.Behind such spoof are the urgent needs to share and participate in,which cannot be satisfied by just commenting.They want to be part of decision making,rather than passively accept the results.This year,Tencent purchased the exclusive online broadcasting rights for The Voice of China season 3.What's more eye-caching than the huge advertisement income is that Tencent is trying to make the audience more active during the program.This coverage will lead you into TenCent's attempt to connect the TV show and the social network using WeChat.
