摘要
文章通过对我国泳装市场现状和发展前景的分析,结合服装市场营销学和品牌经营的理论方法,为企业如何树立品牌形象、扩大市场份额提出了可行性的建议。研究结果表明:加强品牌建设、实施强势品牌战略是实现我国泳装行业可持续快速发展的重要举措。
The current situation and development prospects of swimwear market in China were analyzed. By combining the basic theories methodology of clothing marketing with brand management, some feasible suggestions for Chinese swimwear enterprises to build brand image and expand market share were put forward. The results show that strengthening the brand construction and implementing strong brand strategy are important measures to realize sustainable and rapid development of our swimsuit industry.
出处
《山东纺织科技》
2014年第5期46-48,共3页
Shandong Textile Science & Technology
关键词
泳装
市场现状
发展前景
品牌建设
swimwear
market situation
development prospects
brand-building
