汉中绿色农产品品牌竞争力提升问题研究

Study on Improving Brand Competitiveness of Green Agricultural Products in Hanzhong

汉中生态环境良好,绿色农产品品质优良,但品牌竞争力较弱,阻碍了汉中绿色农业的发展。该文分析了汉中绿色农产品品牌竞争力的现状和影响因素,指出优化农产品品牌质量和服务是汉中绿色农产品品牌竞争力提升的关键任务。并以这一关键任务为目标,结合物联网技术在农产品品牌竞争力提升中的可行性,提出了基于物联网技术提升汉中绿色农产品品牌竞争力的基本思路。

Hanzhong has good ecological environment,and the quality of green agricultural products is excel-lent,but the brand development situation is not optimistic. In this paper,we analyzed the current situation and problems of Hanzhong green agricultural brand building,proposed the ideas of Hanzhong green agricul-tural brand building that is creating and maintaining brand based on quality,expounded the quality control measures and programs of hanzhong green agricultural products which in areas of production,circulation and consumption,and introduced the specific implementation methods.