微阅读时代高校图书馆经典阅读推广模式探讨

THE RESEARCH ON PROMOTION STRATEGIES OF CLASSIC READING IN UNIVERSITY LIBRARY IN THE MICRO-READING AGE

在"数字化"成为人类的生存方式并且是不可逆转的生存方式的趋势下,数字媒介成了大众传媒的主宰,微媒体阅读成了人们阅读的重要途径,经典以数字化形式存在也成了必然趋势。以网络和移动通讯为代表的数字媒介为人类提供了一个动态的、互补的、快速的、广泛的、交互的、无地域的花样世界。微媒体环境为进一步实现人的自由、全面发展提供了物质文化前提和内在精神动力。在这种背景下,论者提出了解决经典阅读危机的策略构想,探索推广经典阅读的模式,这将有利于促进全民人文素质的提高。

Under the trend that digital becomes the inevitable way of human life, digital media become the master of mass media, micro media reading environment becomes the necessity of social development, classics exist in digital form that becomes the inevitable trend. Digital media provides human with a dynamic and complementary, quickness, universality, interactivity, no regional world. Micro media environment provides the material premise and inner spiritual and cultural power for further implementation of free and compre- hensive development. In this context, the libraries put forward strategy ideas to solve the crisis of classic reading and explore the mode of promoting classic reading, and will help promote the improvement of humanistic quality.