社会化网络营销模式研究

从来没有如今天这样,社会化网络营销如此深刻地融入企业的运营模式之中。IT技术不仅使得网络从深度和广度上更加迅猛地将社会、企业、消费者关联在一起,而且从中催生的网络营销也日渐从一个概念性的营销工具,成为真正与企业融合提升其竞争力的运营方式。本文对现有的网络营销模式进行了分析比较和提炼,并对企业提升社会化网络营销竞争力给予了自己的对策和建议。

Never like today, Social network marketing is so deeply into the operation mode of the enterprise. IT technology not only makes the network more rapidly from the depth and breadth to society, enterprises and consumers association together, and to cre- ate the network marketing is g＇rowing from a conceptual marketing tools, become a real integration with the enterprise operation ways of enhancing its competitiveness. This paper analyses and compares the existing network marketing model and refining, and social network marketing competitiveness of the enterprise has given own countermeasure and the suggestion.