普惠金融视角下的农村地区手机支付推广路径设计——以贵州省铜仁市为例

Mobile Payment Promotion Path Design in Rural Areas under Inclusive Finance Perspective

农村地区手机支付是一项契合农民实际需求的利民服务,对于解决农村偏远地区金融支付服务不便利问题具有重要意义,是普惠金融体系的有机组成部分。本文对贵州省铜仁市农村地区手机支付业务推广现状及其可行性进行了调查分析,同时借鉴了国外手机支付推广的先进经验,探索农村地区手机支付业务推广的实践路径。

The rural mobile payment service, which conform to farmers＇ actual demand, is important to solve the inconvenience of rural financial payment services in remote areas, and is an organic part of the inclusive financial system. In this paper, we analyze the present promotion situation and the feasibility in rural areas in Tongren. At the same time, we use the experience of other countries for reference, in order to explore practical path to promote mobile payment business in rural areas of China.