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传奇CEO拯救美洲航空的“三板斧”

Three Secrets of How the Legendary CEO Saved American Airlines
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摘要 艾尔·凯西是一个时代最成功的美国人之一,一个不说废话、直来直去的周转专家。在时代明镜集团总裁任上,他将集团转变为一个多面的媒体巨人。在任职美国联合航空公司主席的11年中,企业从1974年他接任CEO的负债累累,持续亏损的巨型病患,转变为至今仍持续盈利的卓越企业。在担任美国邮政署署长期间,他直指这个国家最大政府机构的弊端。在这里,他用自己巨大的魅力和深邃的智慧讲述了他空降美洲航空后的“拯救”行动。 Al Casey is one of the most successful Americans in our time.He says no nonsense,and he is a very straight talking strategist.After taking offi ce as the CEO of Times Mirror Group,he has managed to turn the group into a versatile media giant.In his 11 years being the president of United Airlines,the company transformed from a debt-ridden 'giant patient' in continued losses when Casey newly stepped onto his CEO post in 1974,to an excellent company constantly making profi ts.When holding the post of director-general of United States Postal Service,he sharply pointed out the malpractices of this biggest governmental organization.And now,he is telling us with great charm and profound wisdom his Rescue Operation after assuming offi ce in American Airlines.
作者 艾尔.凯西
机构地区 时代明镜集团
出处 《中国机电工业》 2014年第10期66-72,15,共7页 China Machinery & Electric Industry
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