微博用户群体行为复杂性分析的实证研究

Complexity Analysis of Micro-blog Users' Collective Behaviors

微博用户群体在网络群体性事件的发展中扮演着重要角色,同时对于微博环境的塑造和社会稳定发展都有重要作用。微博用户群体行为具有复杂性,从宏观方面来看,微博用户群体的结构、群体的言论表现以及群体行为的自适应性使得群体面临复杂的客观环境,群体成员需要根据环境的变化不断调整自身行为;从微观上来看,群体成员之间的互动和群体成员的心理与动机使得成员行为处于不断变化的状态,这也间接影响了群体行为的状态。在宏观因素和微观因素的共同作用下,微博用户群体行为表现出不稳定性、不可预测性和复杂性,需要运用复杂网络的相关理论,建立模型,才能更好地认识微博用户的群体行为。

Micro-blog user groups play an important role both in the development of the internet mass incidents and in micro-blog environment improvement and social stability and development.The behavior of micro-blog user groups is complex,from the macro perspective,the structure,speech performance and self-adaptability of micro-blog user groups make the group face the complex objective environment,so that the group members need to adjust their own behaviors according to changes in the environment;from the micro perspective,interactions between group members and the psychological and motivational aspects of the group members make the behaviors of group members being in a constant state of changing,which indirectly affects the state of group behavior.Combining the micro and macro factors,micro-blog user collective behaviors exhibit instability,unpredictability and complexity.To better understand the collective behaviors of micro-blog users,using the complex network theory to establish a model is needed.