知识共享型战略联盟竞争情报工作模式研究——基于A设计院的分析

Competitive Intelligence Work Pattern in the Knowledge Sharing Strategic Alliance:An Analysis Based on A Design Institute

构建知识共享型战略联盟已经成为目前我国大型设计咨询企业实现其"走出去"战略的重要途径,而竞争情报在联盟的发展和稳定中扮演着重要的角色。本文通过界定知识共享型战略联盟的内涵和特征,并以A设计院为例,分析实际的知识共享型战略联盟竞争情报工作的现状和问题,分析知识共享型战略联盟竞争情报与传统竞争情报工作的区别,构建基于知识共享型战略联盟的"分散-集中式"的竞争情报工作模式,该模式既能满足联盟知识共享和情报协作的需要,也可以降低联盟情报工作的风险性,有效服务于联盟的战略目标和具体的情报需求。构建的竞争情报工作模式既可以为知识共享型战略联盟的情报工作实际开展提供参考,并在一定程度上弥补了这方面研究的不足。最后还提出了知识共享型战略联盟竞争情报工作有效开展的建议和对策。

Building a knowledge sharing strategic alliance has become an important way for China＇s large design consulting companies to practice its ＂ going out＂ strategy,and competitive intelligence plays an important role in the alliance＇s development and stability.Through defining the connotation and characteristics of knowledge sharing strategic alliance,and taking A design institute as an example,this article analyzes the present situation and problems of the competitive intelligence work in the actual knowledge sharing strategic alliance while analyzing the differences between the competitive intelligence in the knowledge sharing strategic alliance and the traditional competitive intelligence work,then builds a ＂ decentralized-centralized＂ competitive intelligence work pattern in the knowledge sharing strategic alliance,which not only meets the needs of knowledge sharing and intelligence cooperation in the alliance,but also helps to reduce the risk of intelligence work,effectively satisfying strategic alliances objectives and specific intelligence requirements.The proposed pattern can provide reference to the actual competitive intelligence work in the knowledge sharing strategic alliance and partly make up for the inadequacy of this aspect research.Finally,the article also puts forward the countermeasures and suggestions to promote the competitive intelligence work in the knowledge sharing strategic alliance.