摘要
目的研究平面广告中女性图像的视觉审美特征。方法致力于女性图像人体美的设计方法与消费者的意志需求和审美需求的分析,研究女性图像悖异性的创造形式,并将该形式与普通女性图像的造型意义作比较。结论平面广告中女性图像的视觉审美化蕴含了一定的表意实践功能,即想象的功能、认知的功能及消费的功能,并在此基础上提出了策略性提议。
Objective To research on the visual aesthetic characteristics of female image in print advertisement.Methods It committed to the design methods of female body image,will demand and aesthetic demand of consumer,studied the creative form of the paradox of female image,and made it compared with common female image. Conclusion Visual aesthetic of female image in print advertisement contained certain ideographic practice function,such as imagination,cognition and consumption,based on it,it proposed strategic proposals.
出处
《包装工程》
CAS
CSCD
北大核心
2014年第20期4-7,共4页
Packaging Engineering
关键词
平面广告
女性图像
悖异性
视觉审美
print advertisement
female image
paradox
visual aesthetic
