具象型标志设计探析

Concrete Logo Design

目的研究具象型标志在设计中的应用和优势,启发标志设计的多样性和独特性。方法介绍了具象型标志的表现形式,归纳了其在实际设计中的应用种类。通过与抽象型标志和文字型标志的对比,从视觉表现和信息传播方面分析了具象型标志在实际设计中的优势性体现,并探讨了具象型标志对中国传统文化的借鉴和传承。结论具象型标志在应用中有着其他标志无法替代的功能性和优越性,在标志设计中具象型的应用往往能起到出奇制胜的作用。

Objective To study the application and advantages of concrete logo design,and to enlighten the variety and uniqueness of logo design. Methods It introduced the form of concrete logo and generalized its types in actual design.By comparing with abstract logo and literal logo,it analyzed the advantages of concrete logo in the actual design on the visual representation and information communication,and discussed the reference and inheritance of which use Chinese traditional culture for. Conclusion Concrete logo has functionality and irreplaceable superiority in the application than others,and the application of which in the logo design can make a successful surprise.