粉丝电影《小时代》的受众解析

Audience analysis in the fan film Tiny Times

作为粉丝电影的代表,《小时代》在当下情境中被年轻观众喜欢,却又遭到电影评论者的口诛笔伐,这本身形成一种有意思的文化现象。在商业电影时代,《小时代》所反映的电影本性问题折射在受众的喜好和电影的叙事逻辑将要受到新的考量,与此同时,年轻群体在《小时代》电影营销中所起到的特殊作用对于当代年轻电影群体研究具有极其重要的参考价值。

As the representative of the fan films ,Tiny Times is fond of a group of young audience in the present situation ,but it is also criticed by many reviewers ,which is very interesting as a cultural phenome-non.In the commercial film era,the new consideration about audience preferences and narrative logic in movie is reflected in Tiny Times which about the nature of the film .At the same time , the special role which plays in the marketing of Tiny Times is extremely important for the study of contemporary young film group.