基于信任成本的社员对合作社信任的影响研究

Effect on the Trust of Members to Cooperation Organizations Base on Trust Cost

为提高社员对合作社的信任程度,运用因子分析法分析了社员对合作社信任成本的内容结构,然后运用结构方程模型从信任成本的角度分析了社员对合作社信任的影响。结果表明:信息成本、制度成本、心理成本和监督成本构成了社员对合作社的信任成本,其中心理成本对社员对合作社信任的影响最大,其次是监督成本和信息成本,制度成本影响最小。

In order to improve the trust of members to cooperation organizations,the cost of trust was studied, the content structure of trust cost of cooperative organization by factor analysis and the effect of trust cost on members ＇ trust in cooperative organizations by SEM were analyzed. The results showed that trust cost of coop- erative organization was consisted of information cost, system cost, psychological cost and monitoring cost, and psychological cost was the most important factor, followed by monitoring cost and information cost,and the system cost had the least influence.