大数据时代下的零售行业中小企业电子商务的机遇与挑战

Big Data Era brings to the Small and Medium-Sized Enterprise Electronic Commerce Retail Industry Opportunities and Challenges

中小企业是我国经济发展的重要力量,在国民经济中占有举足轻重的地位。大数据时代的到来给中小企业特别是中小企业电子商务带来了机遇,但同时也使其面临极大的挑战,文章就其在这个背景下进行研究。

SMEs are an important force in China＇s economic development, plays a pivotal role in the national economy. The arrival of the era of big data is given to SMEs, especially small and medium e-commerce opportunities, but it also faces great challenges, this paper is studied in this context.