烟草行业终端营销系统零售户分层抽样

首先介绍系统的介绍抽样调查的概念及几种经典的抽样方法,其次介绍适用于终端营销系统的抽样方法及误差分析,最后结合终端营销系统的终端资源这个模块分析此系统应用的抽样方法,重点分析终端营销系统是如何对全国500万零售户进行挑选抽样的,依据是什么。

Firstly,this paper introduces the concept of sampling survey and several classical sampling methods.Secondly,it introduces that which sampling method is suitable for the Terminal Marketing System.Last,combined with the terminal resource module in the system,it analyses the sampling method that this system applies.It focuses on analyzing that how to select the sample from 5,000,000 terminal retailers and what it is based on.