温州市出租车行业的发展思路探讨

Re-positioning and Countermeasures of Wenzhou Taxi Industry

通过分析近年来温州市出租车行业的营运数据,总结温州市出租车行业存在的问题,对温州出租车行业及市场前景进行重新定位,提出温州市出租车行业应作为公共交通系统的补充,提供中高质量的门到门服务.在此基础上,通过价格调整、管理改善以及采用新的组织模式对温州市出租车行业的发展思路进行探讨.

Through the analysis of the operating data of Wenzhou city taxi industry in recent years, this paper summarizes the problems existing in the Wenzhou city taxi industry; then, this paper analyzes the need to re-position theWenzhou taxi industry and its market prospect; the findings indicate that the taxi industry of Wenzhou city should be used as a supplement to the public transport system by providing highquality door to door services. Finally, this paper proposes a few guidelines and polices for the Wenzhou taxi industry such as price adjustments, management improvement and the new organization pattern of countermeasures.