由传统图书馆到数字图书馆的用户转移行为研究——以大学生用户为例

Research on User Switching Behavior from Traditional Library to Digital Library——University students example

随着用户从传统图书馆逐渐转向数字图书馆,其转移行为影响因素的研究变得非常重要。文章基于对大学生用户的访谈内容,利用攀梯法深入分析了用户转移的原因。结果表明个体相关因素中的学历及学科背景、数字图书馆的感知便利性、替代品资源丰富、传统图书馆科研感知效用、传统图书馆使用频率、外部环境因素及转移成本是影响用户转移的重要动因。同时从PPM模型视角,搭建了大学生图书馆用户转移行为框架模型并提出相应假设。

As more and more users choose the digital library rather than traditional library, the studies on the factors influencing switching behavior also become valuable. This paper analyzes the causes of users switching by laddering technique based on user interviews. The results show that related factors, such as school roll, perceived convenience, alternative resources, scientific perceived utility, offline using habit, external environment factors and switching cost, are significant factors of switching. Then a framework model of library college user switching behavior is built from the perspectives of PPM, in which corresponding assumptions are proposed.