基于政府主导的区域旅游纪念品产业发展战略研究

Studies on the Development Strategy of Regional Tourist Souvenir Industry Guided by the Government

当今世界,文化全球化的洪流使区域特色文化正面临着被同化的威胁。旅游纪念品虽然本质上要求凸显区域文化的差异性,但在文化全球化的场域中,又不可避免地出现文化趋同化的倾向。因此,在发展区域旅游纪念品产业过程中,地方政府就需要正确认识旅游纪念品产业的文化属性,将承载区域文化的旅游纪念品产业放在文化全球化的场域中去看待、去发展。

The world now, regional cultures are being assimilated by cultural globalization. Although highlighting the differences of re- gional cultures is the essential requirement of tourist souvenir, the cultural assimilation that performance in the tourist souvenir is still inevitable in the field of cultural globalization. So in the development of regional tourist souvenir industry, regional governments must have a correct understanding of the tourist souvenir industry＇ s cultural, and must view the tourist souvenir industry carrying regional culture in the field of globalization.