针对高职院校就读留学生的优秀中华传统文化传播效力研究

Research on the Propagation Effects of Excellent Chinese Traditional Culture on Overseas Students of Higher Vocational Colleges

优秀中华传统文化具有拼搏、奋斗、开放、创新、双赢、共存的时代特征,对其传播既有融入全球多元文化环境的外部动因,又有对外传播积极价值观的内部需求。在加快构建现代职业教育体系,高职留学生开展方兴未艾的今天,本文结合传播学与教育学原理,确定符合实际的传播原则,并从传播者、内容选择、环境建设、渠道建设和管理保障等要素入手,对优秀中华传统文化进行传播效力研究,具有鲜明的时代意义和积极的参考价值。

Excellent Chinese traditional culture has the characteristics of struggle, openness, innovation, win-win, coexistence. Its spread is important due to the external motivation of both global multicultural environment, and also the internal need to spread the positive value. In the era of accelerating the construction of modern vocational education system, overseas students in higher vocational colleges develop quickly. Combined with the principles of Padagogy and Communication, focused on a fix propagating principle, it has Positive meanings to explore the propagating target and the factors of communicators, content selection, environmental construction, channel development and management.