实施质量品牌战略,促进工业转型升级的路径分析

Implement the Quality and Brand Strategy,Promoting Industrial Transformation and Upgrading:a Path Analysis

2014年6月23日,食品安全法修订草案提交人大审议。保障食品质量安全,是实施质量品牌战略的一个重要举措,是从立法层面落实工业转型升级规划中提出的加强工业产品质量任务的一个重要方面。那么,实施质量品牌战略的这些举措,是如何促进工业转型升级？其促进路径及机制是什么？赛迪智库工业科技研究所提出,实施质量品牌战略,对于扩大内需、优化产业组织机构、实现产业升级、节约资源等具有重要意义,是实现工业转型升级的关键要素,最后本文利用模型测算2007年~2010年期间,我国质量品牌对工业转型升级的贡献率。

On June 23, 2014, the revised draft of food safety law was submitted to the National People＇s Congress for consideration. Ensuring food quality and safety is an important initiative to implement quality and brand strategy. It also is an important aspect from the legislative level to improve the quality of industrial products, which is put forward by the plan of the industrial transformation and upgrading. Therefore, how do these measures for implementing quality and brand strategy promote industrial transformation and upgrading？ What is its path and mechanisms to promote？ CCID think-tank industrial technology research institute put forward that quality and brand strategy implementation is significant for expanding domestic demand, optimizing the industrial organization, achieving industrial upgrading and saving resources, is the key element to achieve the industrial transformation and upgrading. In the end, this paper employs the model to estimate the contribution rate of quality and brand to industrial transformation and upgrading of our country during 2007-2010.