3Qingli,Hao Luo.Product whole life-cycle and omni-channels data convergence oriented enterprise networks integration in a sensing environment[J].Computers in industry,2015,70:23-45.
4Bernd H Schmitt.Experiential marketing:how to get customers to sense,feel,think,act,relate your company and brands[M].New York:Simon&Schuster Inc,1999.
5Jyh-Jian Sheu,Yan-Hua Su,Ko-Tsung Chu.Segmenting online game customers—The perspective of experiential marketing[J].Expert Systems with Applications,2009,36(4):8487-8495.
