海西制造业企业电子商务应用模式分析

An Analysis of E-commerce Application Mode with Manufacturing Enterprises in West Taiwan Straits Economic Zone

不同行业、企业开展电子商务的模式是不同的。制造业企业如何开展电子商务,一个关键的问题是要根据自身的经营特点,正确选择一种合适的电子商务模式。本文对海西制造业企业电子商务的具体应用模式进行了调查研究,分析了金苑服饰的电子商务的模式,并对海峡西岸经济区制造业企业实施电子商务提出建议。

E-commerce mode varies from industry, to indus- try, from business to business. How do manufacturing enter- prises implement e-commerce？ A key issue is to correctly select an appropriate e-commerce model based on their op- erating characteristics. In this paper, firstly, the e-commerce application modes with manufacturing enterprises in West Taiwan Straits Economic Zone was investigated, then, a spe- cific e-commerce model applied by the company of Jinyuan costumes was analyzed. Finally, some proposals were sug- gested to the future development of e-commerce for the manufacturing enterprises in this area.