摘要
本文运用报童模型研究了在B2C电子商务模式下开辟多渠道的零售商普遍采用的三种库存运作策略,并通过数值算例分析了不同库存运作策略下的零售商、供应商的最优库存,同时分析了需求的不确定性程度对零售商、供应商及供应链整体的利润水平的影响。研究结果显示零售商分散化管理库存策略和供应商共享库存策略有利于零售商和供应商分别发挥各自优势,实现风险共担,利益共享,提高供应链整体利润水平。
Based on the application of newsboy model , three kinds of inventory operation strategies which retailers usually use in B2C environment are analyzed in this paper .Further, the retailers′and suppliers′optimal inventory under the three kinds of strategies are studied by numerical example , at the same time , the influence of the degree of demand uncertainty for retailers , suppliers and the whole supply chain profit level are also analyzed .The study shows , retailers′decentralized inventory management strategy and suppliers′sharing inventory strategy favor playing their respective advanta-ges and achieving risk sharing , benefit sharing , even the whole supply chain profit raising .
出处
《商业研究》
CSSCI
北大核心
2014年第11期28-33,共6页
Commercial Research
关键词
B2C
多渠道销售
零售商
库存决策
B2C
dual-channel retailing
retailer
inventory decision
