论信息防伪在卷烟防伪中的“立体化”应用

The“three-dimensional" application of information security in the tobacco security

目的——对于烟草行业,防伪的意义不仅在于减少公司经济利益的损失,还在于烟草品牌的保护。方法——利用高科技的信息防伪技术,打击质量或包装十分低劣的假冒卷烟的销售,会使消费者远离这些品牌。在全球范围内,打击假冒和走私卷烟是世界烟草行业共同面临的一个十分重大的问题。对于假冒和走私卷烟的数量,谁也无法给出一个确切的统计数字。据有关专家介绍,早在2000年,仅在中国境内就有1000亿支以上的假冒走私卷烟流入市场,这个数字相当于西班牙等中等产烟国一年合法的卷烟生产量。当年我国共收缴假冒卷烟57万件(合285亿支)。结果——假冒走私卷烟的质量和其假冒的品牌卷烟的包装的质量是无法相比的,但是,随着经济的繁荣,市场的诱惑,假冒走私卷烟也在花价钱追踪正宗厂家包装防伪技术。结论——毫不夸张地说,烟草的品牌保护是烟草公司的生命线。

Objective For the tobacco industry, the significance of anti-fake is not only to decrease the loss of economic benefits but also to protect the tobacco brands. Methods The fake tobacco with inferior quality and packing will make the customers not trust this brand any more. Globally, the counterfeit and smuggling are very big problems that the world tobacco industry have to face. No one can give an exact statistics about the number of fake and smuggling cigarettes. According to expert introduction, as early as 2000, there were more than 100 billion counterfeit cigarettes smuggled into the market in China, the same quantity of the year legal cigarette production in Spain. That year China seized 570000 counterfeit cigarettes. Results The quality of counterfeit and smuggling cigarette cannot be compared with the real one. However, with the prosperity of economy and the lure of the market, counterfeit cigarette is still trying to copy the anti-counterfeiting technology. Conclusion So the protection of the tobacco brands is the life of the tobacco companies.