微传播的社会效应及其治理

The Social Impact of Micro- communication and Its Governance

随着移动互联网技术的快速发展,以微博、微信为媒介代表的新媒体的应用和普及,标志着人类进入了一个微传播时代。微传播时代的出现是当今社会生活节奏加快、互联网技术快速发展和人们心理需求的必然产物。微传播是一把"双刃剑",它在给人们带来诸多"福利"的同时也潜藏着一些危机,要理性看待微传播,机遇与风险同在。当前,治理微传播中的乱象,需要政府部门、互联网企业和网民等多方发力,推动微传播朝更好方向发展。

With the rapid development of mobile internet technology,the application and popularization of the new media,as represented by micro blog and micro message,has been a signal implying that human being has entered the age of micro-communication. The coming of the micro-communication age is an inevitable product of the fast pace of life,the rapid development of internet technology,and the psychological demands of the peo-ple. Micro-communication is a double-edged sword：at the same time when bringing benefits to people,it also underlies some crises. We should treat micro -communication with rationality,and opportunities coexist with risks. To cope with the problems in micro-communication,the governmental departments should work hard to-gether with internet enterprises and cyber citizens. This is the basic view that must be held in mind for better de-veloping micro-communication.