江西非物质文化遗产保护性旅游开发研究——基于RMP的分析

RMP Study on Protective Tourism Development of Intangible Cultural Heritages in Jiangxi Province

RMP分析法主要应用于指导旅游资源的开发。江西非物质文化遗产类别多样,但在旅游开发方面存在明显不足。非物质文化遗产旅游产品市场潜力巨大,开发时应注重模式的选择和创新。为了更好地保护非物质文化遗产,江西非物质文化遗产的旅游开发可以采取合理规划、加大市场营销力度、设计精品线路和鼓励居民积极参与等策略。

The analytic framework of RMP is mainly used to guide the development of tourism resources. Intangible cultural heritage is very rich in Jiangxi province,but there are obvious shortcomings in the development of tourism. Intangible cultural heritage tourism products have great market potentialities,whose development should focus on the mode of choice and innovation. Some effective measures can be taken to protect the intangible cultural heritage in the tourism development process,such as rational planning,increasing market efforts,encouraging residents to participate in the tourism development and etc.