社会何以终结?——鲍德里亚关于消费社会的论证逻辑

How Will Society End?——Baudrillard's Arguments About Consumer Society

法国社会学家鲍德里亚以对"消费社会"的分析为核心,运用物、消费、符号、仿真、内爆等概念论证了"社会的终结"命运,为我们理解"社会何以终结"这一问题提供了独树一帜的逻辑线索。鲍德里亚以政治经济学批判的符号学转向为方法论基础,围绕消费社会的本质特征、分化逻辑与发展趋势,以对物体系的分析为起点,论证了从消费社会的产生到拟像社会的到来再到社会的终结的必然性。他的思想体系中暗含的"社会何以终结"的论证线索,使他一反主流社会学关于"社会何以可能"的经典论题,通过本体论的颠倒、认识论的逆反和方法论的转向,扩展了社会学想象力的空间,也为社会学学科的发展开辟了另一种视点与可能。

How will society end？ The thesis runs through Baudrillard＇s statements about consumer society. His discussions about the end of society are based on the concepts such as objects, consumption, symbol, simulation and implosion. Beginning with explorations of the system of objects, Baudrillard takes advantage of the symbolic criticism of political economy to analyze the essence, differentiation and tendency of consumer society, and prove the necessity of the end of society. As an implicit logic clue in his ideological system, the disputations on the end of society is different from the classical thesis in sociology, i.e. how is society possible？ Because of the diversion of the subject, Baudrillard extends the imaginative space of sociology and provides another possibility for sociological developments.