文化产业背景下“多彩贵州”文化品牌的内涵研究

On the Implications of the Cultural Brand—“Multi-color Guizhou” in the Context of Cultural Industry

"多彩贵州"是贵州省实施文化改革与推动文化产业发展所产生的重要文化品牌,"多彩贵州"文化产业品牌的基础和核心是贵州文化。贵州文化的基本元素包括悠久的历史文化、丰富的民族文化、典型的红色文化、独特的生态文化,其核心价值是多元、和谐、原生态。因此,"多彩贵州"文化产业品牌的基本内涵概括为文化之州、歌舞之州、醉美之州、和谐之州,并由此构成了"多彩贵州"文化产业品牌的系统。

＂Multi - color Guizhou＂ is an important cultural brand for the implementation of cultural reform and the promotion of cultural industry in Guizhou. Its core is Guizhou＇ s culture,which covers such aspects as history, ethnicity, revolutionary relics and ecology, being pluralistic, harmonious and aboriginal. It is argued that this cultural brand includes the implications for culture, beauty, liquor and harmony.