高校思想政治教育的新晋载体——微博在新媒体时代作用的显现

New Carrier of University's Ideological and Political Education——The Important Role of Micro-blog in the Era of New Media

"微博"在短短几年时间内,由一个新兴的媒体字眼,转变成了人们熟知的交流媒介。微博作为一种网络工具,发挥着信息即时传播、个人观点与诉求的表达和人际关系网构建等独特媒体作用,并且成为高校思想政治教育的新晋载体。面对当前高校思想政治教育吸引力不足、实效性不强等现象,如何把握并利用微博这一新晋载体,转变思想政治教育思维、创新教育模式,成了需要深入探究的问题。将微博应用于高校思想政治教育教学中,必将为高校思想政治教育工作的提高带来新的契机,也会对社会主义核心价值观的构建增添动力。

In recently years, Micro-blog appeared as a new word and changed into a well-known communication media which greatly influences the human living styles. At present, university＇ s ideological and political education was deemed not attractive enough and lack of effectiveness and how to play the role of Micro-blog in this area comes into the picture. When applied to university＇ s ideological and political education, micro-blog will change the traditional education thinking and education mode, which will bring about bright prospects to university＇ s ideological and political education. And it will help to construct the socialist core value.