摘要
冰上龙舟是一个新兴的民俗体育项目,目前在宁夏回族自治区每年都会举办冰上龙舟大赛,从冰上龙舟比赛对宁夏回族自治区经济的促进着手,探讨目前冰上龙舟与商业文化融合所处的现状、问题,得出:冰上龙舟与商业文化的融合策略是:遵循政府正确引导;发挥市场作用和地域优势;结合地区特色文化,深入开发商业文化功能;推动传统体育赛事开展。
The Ice Dragon Boat is a new folk sports. Currently the dragon boat race is held on the ice every year in Ningxia. In order to explore the current situation and problems this paper proceeds to the race for the promotion of the economy. Thus it is concluded that the strategies of the ice dragon boat and commercial culture are-follow the government correctly guide; let the market and geographical advantages play an important role; develop the function of business culture; push forward the development of traditional sports events.
出处
《四川体育科学》
2014年第5期20-23,共4页
Sichuan Sports Science
基金
陕西师范大学2013年学生勤助科研创新基金项目
项目编号:QZYB13015
关键词
商业文化
冰上龙舟
宁夏回族自治区
Commercial culture
Ice dragon boat
Ningxia Hui Autonomous Region
