旅游管理专业实习效果评价指标体系构建及实证分析

Construction and Empirical Study on Index System of Internship Effectiveness Evaluation of Tourism Management

专业实习是高校旅游教育的重要组成部分,然而对专业实习效果的评价大多为感性判断。为此,应根据实习目的,从专业认知、行业认知、服务能力和服务素质四个方面构建科学合理的专业实习效果评价指标体系。

Internship is the important component of tourism education in university, and evaluation on its effectiveness has great significance to improve internship quality. According to internship purpose, the scientific and reasonable internship effectiveness evaluation index system can be established from the aspects of major cognition, industry cognition, service capabilities and service characters. Based on fuzzy comprehensive evaluation, the paper uses this system to analyze students＇ internship, who are from the major of tourism management in one university in Shanghai. It finds that the effectiveness improves students＇ service capabilities characters, but deceases students＇ interests on the major and industry. This result provides basis for decision-making to continuously improve internship management.