基于能力本位的高职市场营销专业立体化教材开发与应用

The Development and Application of Competency-Based Dimensional Marketing Teaching Materials of Higher Vocational Schools

高职市场营销立体化教材的开发应深入调研,了解企业需求,明确人才培养的目标岗位,剖析岗位核心能力,确定能力本位的核心课程,并根据岗位核心课程对应的职业能力,提取典型工作任务,制定课程标准,构建基于岗位核心能力的课程教材体系。整合同类院校相同专业资源,实行多校合作,借助于互联网技术,对立体化教材系列配套资源进行整体开发,并搭建"虚实结合"实践实战平台,为立体化教材的实施提供保障。

Development of vocational dimensional marketing teaching materials requires us understanding the business needs, specifically personnel training goal posts, analyzing the post core competencies, determining competency-based core curriculum and core curriculum based on positions corresponding professional ability, extracting typical tasks and formulating curriculum standards. By means of Internet technology, similar institutions in the same professional should be working together to develop the multidimensional textbook series matching resources, and build a combination practice platform to provide protection for the implementation of multidimensional teaching materials.